How COVID-19 affects the animal husbandry sector in China and possible countermeasures: a webinar

Running up to VIV Qingdao 2020 in September, the organization of the event hosts a series of webinars for the Chinese industry. The first broadcast on May 20, moderated by Ms. Wang Wenjuan, former Vice President of “Feed and Animal Husbandry” Magazine of brought together four large players from the industry to discuss how COVID-19 is affecting the international/export business on animal husbandry in China and the countermeasures to address the challenges that brings. The webinar proved to be quite well welcomed from the Chinese market, with 5162 views and an average watching time of 40 minutes per visitor. (article continues after image).

Internationalization is difficult

Dr. Wang Zhenyong, Vice President of Wellhope Agri-Tech Joint Stock Co., Ltd. kicked off with his views on the current situation and on internationalization of agricultural and animal husbandry enterprises in China after the breakout of Coronavirus.

The latter was pointed out to be quite difficult even without the Coronavirus limitations, and has only become harder since the breakout of the virus. Wellhope follows its own strategy to cope with the current situation, which consists of the following:

• Adhere to a moderate and realistic policy of Internationalization
• Business development in China’s neighboring countries
• Promoting the implementation of a local strategy
• Combining online and offline activities at once
• Encouraging not only exports, but also imports
• Paying more attention to protection
• Improving production while paying close attention to the prevention and control of COVID-19
• Blending into local society and building a good international image of Chinese Enterprises

Equipment companies
Mr. Li Junwei, General Manager Assistant at Beijing Kingpeng Global Husbandry Technology Co., Ltd addressed the challenges and opportunities for equipment companies in China after the outbreak. His conclusion was that the equipment industry is facing both new challenges and opportunities, but the current worldwide situation regarding the Coronavirus is still not very optimistic. Beijing Kingpeng is currently making new arrangements for the implementation of regular epidemic prevention and control measures. It is expected that ASEAN will become a more and more important trading partner for China. The equipment industry of animal husbandry in China is facing new challenges and opportunities.

Business development in COVID-19 times
The Coronavirus has made a great impact on the world’s and China’s economy. Mr. Xu Yuan General Manager of International Division, Vice President of Beijing Enhalor International Tech Co., Ltd brought forward that this also brings new opportunities for innovation and transcendence on the corporate philosophy, management mode, etc. Marketing promotion almost fully shifted to online in these times, using different kinds of online platforms and tools including webinars, short videos, website, social media, etc.

Grasping new opportunities
‘We cannot stop developing the international market even we are facing great difficulties after the outbreak of Coronavirus. What we should do is to keep working hard, encouraging our employees and improving their internal motivations’ said Ms. Bonnie Li, General Manager of International Division at Shandong Longchang Animal Health Product Co., Ltd.

‘What we should do is to keep working hard, encouraging our employees and improving their internal motivations. We think “It is the worst of times; it is the best of times”. What is important, is that we continue to improve our abilities from all aspects such as the ability to deal with emergencies, marketing skills, etc.

View this webinar and get ready for the next one
A recoding of the webinar can be viewed via http://live.bomeeting.net/watch/1264680?from=groupmessage&isappinstalled=0. Please note that the entire webinar is in Chinese.

The next webinar in this series covers Smart Farming and will be held on June 11^th. Another English summary will be provided afterwards.