HISTORY OF VIV WORLDWIDE

In the 1980s, the first VIV Europe was organized in the Netherlands: around 40 years ago! Before that, Dutch feed industry and the Ministry of Agriculture launched a pig-farming fair, which was later joined by the Royal Dutch Jaarbeurs with its fair for show-poultry. The resulting event became known as “the Trade Fair for Innovative Animal Farming”, translated from the Dutch Vakbeurs Innovatieve Veehouderij, which simply became VIV for non-Dutch speakers worldwide.

We have come a long way since then!
What followed was the expansion of VIV brand across the world – Turkey, China, Russia, South East Asia, India, Latin America and finally the MEA region. These days, VIV is recognised as the leading brand amongst international target groups.